JCK Las Vegas is just around the corner and we can feel the excitement in the air. As you probably (definitely) already know, the JCK show is going to be held between 31st May 2024 and 3rd June 2024 at The Venetian Expo in Las Vegas. A goldmine of events, seminars, latest trends, innovative launches, buying and selling opportunities, and networking avenues, JCK is a top priority for anyone involved in the industry, and for good reason. Now, we don’t have to tell you that with a huge opportunity comes huge groundwork. That’s why we have been alongside you on this journey. Check out our blog on strategies to draw attention to your JCK booth and a pre-JCK email marketing guide with free email templates!
Continuing the tradition, we are back with another guide on delivering a stellar customer experience at JCK by going digital! That’s right; pen and paper is the way of the olden times. You need to deliver a customer experience (CX) that delights if you want to stand out in a crowd of 2000+ exhibitors. And we know just how you can do that. So, come along for the ride if you want to get the most out of your JCK exhibit.
Ready? Let’s dive in.
The JCK show is a goldmine of networking opportunities and connections. It is important for you to capture the information of the various connections you forge at the show, or else, what’s the point, right? It is equally important for you to deliver delightful customer experiences so that your prospective buyers are happy and excited to build a relationship with you. But how do you do it in the most efficient way possible? Is your current method of capturing information the way to go about it? Let us save you some time; it’s not! Let’s look at the areas where your manual system is failing you:
JCK attracts more than 23,000 individual retailers, representing over 9,400 retail stores. That’s a huge number! Amidst countless interactions, spanning over 4 days, manually recording and organizing leads and visitor information can be a massive ordeal, not to mention a cumbersome process, highly prone to errors. When trying to take down all this information on pen and paper or via collecting business cards from visitors, you will inevitably find yourself bogged down by the sheer volume of data that needs to be transcribed, leading to delays and inaccuracies. You have your handwritten notes and paper-based systems, all of which increase the risk of human errors, and data loss is significant. Issues like illegible handwriting, misplaced documents, or accidental damage can result in crucial information being lost. This ends up impacting your ability to follow up on leads, resulting in lost opportunities.
While jotting down basic contact information is feasible with pen and paper, capturing detailed contextual notes is far more difficult. Conversations at JCK are fast-paced and multifaceted, making it challenging to accurately record key details, such as product interests, pain points, or specific requirements. Without comprehensive notes, you risk losing valuable insights that could shape personalized follow-up strategies and strengthen relationships with leads. The result? You end up sending standardized follow-up emails that don’t add any value for the prospect, diminishing their experience and interest.
Not all leads are created equal, and distinguishing between hot prospects and casual inquiries is crucial for prioritizing follow-up efforts effectively. With pen and paper, it's challenging to implement a systematic process for qualifying leads based on predefined criteria. It is not possible to remember the specific details of each interaction or accurately assess a lead's level of interest and purchasing intent. Because of a lack of standardized qualification, you will not be able to personalize your messages, or prioritize your hot leads, and you might even end up wasting resources on unqualified leads.
Promptly following up with leads after a show is crucial for nurturing relationships and closing deals. However, the manual nature of this process can result in delays or missed opportunities, diminishing the impact of initial interactions. All of your exhibiting and networking efforts will be for nothing if you can’t forge a connection and nurture it to create sales opportunities. With manual processes, you miss out on the opportunity to follow up quickly enough to be top-of-mind and after that window closes, we don’t have to tell you, it’s a jungle. By the time you get around to following up, your prospect has lost interest and context and isn’t happy to engage with you.
Some buyers cancel their orders or discontinue their payment sources after the trade show if they aren’t nurtured well.
Still carrying and distributing physical catalogs to your JCK exhibit? Come on! Do we really have to tell you about this one? Physical product catalogs are cumbersome and not environment-friendly. But most importantly, you can’t update and customize physical catalogs to meet varying client needs, resulting in an underwhelming customer experience. Moreover, for an industry like jewelry, where visual appeal is non-negotiable, paper catalogs just don’t do it anymore.
Imagine you are sending your customers invoices and order forms post-show and your customers don’t remember the interaction they had with you, never mind the products they liked and selected at the JCK show.
How can you fix this? Include product images in your invoices and order forms! This immediately jogs the memory of your buyer and they are not hesitant to go forward with your transaction. Your manual paper-first processes can’t enable this, affecting your customer’s experience. By sending product presentations and order forms instantly, you can get an on-the-spot confirmation for your orders as opposed to following up on orders days/weeks later by which time your customer has already forgotten ever placing an order with you.
A good strategy while following up is to send product presentations with price lists and relevant product variants as per your conversation with a prospect. This way, you showcase what the visitor already expressed interest in at the show. Noting down all this information with the interests and preferences of the customer is essentially impossible manually.
You can maximize your success by saying goodbye to pen and paper and letting WizCommerce transform your JCK experience. WizCommerce is an all-in-one, AI-powered B2B Commerce platform that can streamline your trade show experience, creating delightfully personalized B2B customer experiences. Here’s how:
With WizCommerce, you can seamlessly capture essential details of new buyers (or their visiting cards) as soon as they enter your booth. With our intuitive trade show app, you can effortlessly collect lead information, including contact details, company name, industry, and specific interests, ensuring that no valuable interaction goes unnoticed. You can also record extensive notes from your conversations with the prospects and their specific requests when taking orders.
You can discover and showcase variants of a product you’re selling (even if they’re 100s) right on the app. Additionally, you get in-app recommendations for similar products and frequently bought together products. So, while you’re taking orders, if a product goes out of stock, you can recommend similar products and also upsell by recommending frequently bought-together items.
You can simply scan barcode labels to quickly add products to cart and generate custom presentations with price lists, product details, variants, and customization options, based on your prospects’ interests and needs. Here’s the best part: You can create these presentations even if you are offline!
Easily find previously saved quotes or draft carts and edit them or convert them into orders on the spot with our platform's intuitive order management features.
With our PCI-compliant payment app, you can accept payments however your customers prefer directly from our platform in the most secure, fast, and simple way. You can take card details and charge the buyer when you are shipping the order. You can also get the buyer to pre-approve the charges so that when you are processing, you don’t face any transactional hurdles.
With our platform's automated follow-up capabilities, you can nurture leads efficiently and close deals while the iron is hot. Customize follow-up email sequences based on lead interactions and preferences, ensuring timely and personalized communication that drives conversions and strengthens relationships.
So, there you go! Deliver exceptionally personalized customer experiences at JCK with WizCommerce and turn your leads into customers. Book a demo now!
.png)
.png)
.png)
