Pushpsons is engaged in exporting floor coverings and home furnishings since 1982 to major importers, departmental stores, and catalog companies in Japan, Europe, the U.K., the USA, Latin America, and Australia. The company regularly participates in major trade shows and fairs like Heimtextil, Frankfurt, Indian Handicrafts, and gift fairs. Quality assurance is its most significant aspect resulting in smooth operations and streamlined dispatches and ensuring on-time deliveries. Pushpsons has achieved the latest ISO 9001-2008 certifications from UKAS quality management.

7 days

Lesser in responding to a client requirement at trade fairs 50% improvement in productivity


Improvement in productivity through digital note taking replacing paper and pen


Satisfaction with customer service

The challenges

The client was facing a significant challenge of scaling its operations due to its manual and administrative post-trade fair operations. The process of collating and customizing buyer requests from notes and then creating a B2B catalog was cumbersome, time-consuming, and inefficient. This was hindering the client's growth despite its participation in multiple trade fairs across the globe. In an effort to achieve scale through digitization, the client turned to WizCommerce for help.

The solution

WizCommerce assisted Pushpsons in digitizing the client’s manual and administrative post-trade fair operations through its innovative note-taking feature. The feature allowed the team to easily capture buyer preferences in terms of size, colors, or even reference images, making it easier to create a quick and accurate catalog as a part of B2B sales funnels. As a company that primarily focuses on a made-to-order model, this digitization proved to be crucial in improving the timelines of its sales cycle by automated sales. With the elimination of cumbersome and inefficient manual tasks, Pushpsons was able to achieve the scalability it desired, leading to improved productivity and customer satisfaction. Our solution has been successfully implemented for the past year, and the client continues to be extremely satisfied with the results.

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