High Point Market Email Marketing: Free Templates to Get Started

We are back with another guide in our series of resources aimed at getting YOU the highest footfall at the High Point Spring Market 2024!

Don’t know what we are talking about? Check out this blog.

Why Do You Need Email Marketing to Stand Out at the High Point Market?

Recently, we have been all about the pre-show and during-the-show activities you can play around with to stand out among the crowd. High Point Market is the grandest home furnishing industry market around the globe. It hosts two eminent shows every year, categorized into Spring and Fall markets respectively. The exhibit spans over 11 million square feet, with over 2,000 exhibitors participating. What’s more, 70,000-80,000 visitors are touted to attend the market annually!

Consequently, you need to stand out among the crowd to attract footfall to your booths. Moreover, according to a survey, attending trade shows typically accounts for around 31.6% of a company's marketing budget on average. To ensure a great ROI at High Point Spring Market 2024, you need to choose the best possible marketing channels. Today, we are going to talk about pre-show email marketing. According to 42% of exhibitors, email marketing before the trade show is an effective way to draw attention to their displays. That’s a huge number and you cannot afford to not leverage this opportunity. 

How to Get Started?

Now comes the part about what to send, when to send, and what templates to use. That’s where we come in. We have put together a quick guide to help you navigate all the questions that must be on your mind before you endeavor to start pre-show email marketing for the High Point Spring Market 2024. Keep reading to discover 4 super effective free email marketing templates to make sure you attract a lot of footfall at your High Point Market booth. 

Extra, extra; if you are too busy with a zillion other things for the High Point Market, let us take over for you. Here’s what you do: reply to this email or fill in this super quick form, and we will customize this template FOR YOU and send it back. It really can’t get better than this. Head to the form now and create your customized, ready-to-send free email template.

Presenting 4 Customizable Email Marketing Templates to Stand Out at the High Point Spring Market 2024

1. Entice your prospects with an exclusive deal

Who doesn’t love a good deal, right? Use it to give your loyal customers an extra incentive to find your High Point Spring Market booth. The first email marketing template on our list is one where you offer your frequent visitors an exclusive deal or great discounts on your product offerings. Let them know that when they swing by your booth, all they have to do is mention this email to redeem the special offer.

Download template in HTML

                                                                       

Like the template? Make it your own by adding your own logo, brand colors, content, and all the details you’d like. Fill in this form and we will create a customized, ready-to-send email marketing template for you.

2. Flaunt your signature collections

We don’t have to tell you that home furnishing is a visual-driven industry. Buyers at the High Point Market are on the hunt for new ideas and trends. That is why carefully curated collections are bound to attract attention. With our second email marketing template, capitalize on this by sending your prospects an invite showcasing your themed collections to generate curiosity and excitement. You can entice new prospects and frequent buyers alike with this email template. It is also a great way to demonstrate your brand’s innovative line up and how your offerings truly stand out.

  Download template in HTML

                                                                            

Like the template? Make it your own by adding your own logo, brand colors, content, and all the details you’d like. Fill in this form and we will create a customized, ready-to-send email marketing template for you.

3. Tease a new launch

One of the major reasons for attending mammoth trade shows like the High Point Market is exploring the new trends in the industry. Your early adopter visitors will not be able to resist a new launch. Sending an email highlighting your latest product offerings is a great way to make sure your frequent buyers and prospects end up at your booth. Do this using our third email marketing template. Your loyal customers would love to get an idea about what is cooking at your company, while new prospects would be enticed by an innovative idea. You can also attract potential buyers who visited your booth last year with your amazing, innovative offerings.

Download template in HTML

                                                                          

Like the template? Make it your own by adding your own logo, brand colors, content, and all the details you’d like. Fill in this form and we will create a customized, ready-to-send email marketing template for you.

4. Invite prospects to a hot event

Events at High Point Market are highly anticipated. Be the exhibitor known for throwing an awesome party and pre-invite your prospects, one-time visitors, and loyal customers to participate, socialize, network, and much more! Invite new prospects and loyal customers. Use our fourth email marketing template to send out all your invites.

  Download template in HTML

                                                                         

Like the template? Make it your own by adding your own logo, brand colors, content, and all the details you’d like. Fill in this form and we will create a customized, ready-to-send email marketing template for you.

Ready To Get Started?

Intrigued by our amazing designs? Take inspiration from our ideas and create an email template of your own.

Or let us do it for you. Pick the free email marketing template of your choice, fill this form, and we will help you tailor it to your brand. Get your custom email template and start sending! Here’s to forging connections, seizing opportunities, and leaving a lasting impression- one email at a time. 

Article published by
Shreya Srivastava
Content Marketing Associate
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