Using WYSIWYG to build your B2B Marketplace


As of 2020, the worldwide B2B ecommerce GMV is growing consistently at $2.7 trillion. Compared to B2B ecommerce, the B2B marketplaces grew 7.2 times more in 2021. In such a scenario, it becomes a necessity for businesses to use marketplaces to the highest potential.

But what are the intricacies of these platforms and do these marketplaces hold all advantages without any downsides? And if you were to use it for your benefit then how should you go about listing your products on such platforms or maybe create a platform of your own using WYSIWYG?

B2B Marketplace

B2B ecommerce marketplace is any platform used by businesses to network and trade with other businesses by listing your company information, contact details & products on a platform just like the B2C ecommerce platforms work. The difference here is that instead of consumers looking to buy your offerings in small quantities with fixed prices, you have other brands, manufacturers, suppliers, wholesalers, and other businesses looking to make deals with you with the ease of technology.

Let’s go deeper into understanding what are the advantages & disadvantages of B2B services marketplace, why you should use this for your business, and how to go about using it.


WYSIWYG (pronounced wiz-ee-wig) is a type of editing software that allows users to see and edit content in a form that appears as it would when displayed on an interface, webpage, slide presentation, or printed document. WYSIWYG is an acronym for "what you see is what you get."

WYSIWYG editors enable users to manipulate the content or layout without having to type any commands. Using a WYSIWYG editor, you can set up your B2B marketplace with the ease of technology and retain the perks mentioned above.

Advantages of using WYSIWYG

WYSIWYG (What You See Is What You Get) editors have revolutionised the way we create and edit content for the web. These editors provide a visual interface that allows users to create and edit content without requiring any knowledge of HTML or other markup languages. In this article, we'll explore some of the advantages of using a WYSIWYG editor.

1. Ease of Use

One of the biggest advantages of using a WYSIWYG editor is its ease of use. With a WYSIWYG editor, you can create and edit content visually, without having to learn any code. This makes it easy for anyone to create web pages, blog posts, or other types of content, regardless of their technical expertise.

2. Saves Time

Using a WYSIWYG editor can also save you a lot of time. With a WYSIWYG editor, you can create and edit content in real-time, without having to switch back and forth between a text editor and a preview window. This saves time and makes the editing process more efficient.

3. No Coding Required

Another advantage of using a WYSIWYG editor is that you don't need to know any coding or markup languages to create and edit content. This is particularly useful for non-technical users who want to create content for their website or blog. Instead of learning HTML or CSS, they can use a WYSIWYG editor to create content visually.

4. Consistency

WYSIWYG editors can help ensure consistency across your content by providing templates and pre-designed elements that can be used across your site. This can be particularly useful for websites that have multiple authors or contributors. By providing a consistent look and feel across your site, you can create a more professional image and improve the user experience for your visitors.

5. Accessibility

WYSIWYG editors can also make it easier for people with disabilities to create and edit content. For example, users with visual impairments can use screen readers to navigate and edit content. WYSIWYG editors can provide a more accessible interface that makes it easier for these users to create and edit content.

6. Collaboration

WYSIWYG editors can also make collaboration easier. Many WYSIWYG editors allow multiple users to work on a document simultaneously, which can be particularly useful for teams that need to work on content together. This can help improve productivity and ensure that everyone is on the same page when it comes to content creation and editing.

WYSIWYG editors have revolutionised the way we create and edit content for the web. They provide an easy-to-use visual interface that makes it easy for anyone to create and edit content, regardless of their technical expertise. With a WYSIWYG editor, you can save time, ensure consistency across your content, and make collaboration easier. If you're looking for a way to create and edit content for your website or blog, a WYSIWYG editor is definitely worth considering.

Top 5 WYSIWYG Editors to use

Adobe Dreamweaver CC: Best for high-level back-end web development.
Froala: Best for lightweight customisation and setup.
Editor.js: Best for open-source editing for beginners.
Bubble: Best for building web applications.
Hubspot: Best for ease of use.


We hope this article helped to answer your questions regarding WYSIWYG and its benefits. There is no doubt that businesses can highly benefit from simplified and streamlined workflows. WizCommerce is an easy to use software built for B2B businesses to simplify their pre-sales processes. Our software helps you to manage all your designs and samples, create customised catalogues for your buyers, receive detailed analytics on what the buyers like as well as create quotations and Proforma Invoices. 

Article published by
Divyaanshu Makkar
CEO - WizCommerce
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