Jewelers Circular Keystone, or what you know simply as JCK, is one of the largest and most prestigious jewelry events in the world. It’s an annual event that typically takes place in late May or early June. This year, the JCK show is going to be held between 31st May 2024 and 3rd June 2024 at The Venetian Expo in Las Vegas.
If you are anyone involved in the jewelry business, you are already aware that JCK Las Vegas is the most important global gathering for the trade. Why? It’s a goldmine of buying and selling opportunities, events, seminars, and networking opportunities. These may include educational sessions on topics such as gemology, marketing strategies, industry trends, and business management.
It features over 2,300 exhibiting vendors from around the globe. These vendors offer a wide range of products, including finished jewelry at all price points, timepieces, loose gemstones, equipment, supplies, technology, security, and business solutions. Additionally, the event attracts more than 23,000 individual retailers, representing over 9,400 retail stores. These stores vary from independents, majors, department stores, boutiques, and galleries.
Now, those are some exciting and at the same time, intimidating numbers. If you are planning to be an exhibitor at JCK Las Vegas 2024, you must be already racking your brain for ways to attract prospects to your showroom. Now, that’s not an easy feat because for one thing, look at the numbers you are competing against. But worry not; you can start making sure your prospects and buyers show up at your booth right now! How? Through some impressive email marketing.
According to a survey, attending trade shows typically accounts for around 31.6% of a company's marketing budget on average. To ensure a great ROI at JCK Las Vegas 2024, you need to choose the best possible marketing channels. And we are telling you that pre-show email marketing should be on your list, without a doubt. According to 42% of exhibitors, email marketing before the trade show is an effective way to draw attention to their displays. That’s a huge number and you cannot afford to not leverage this opportunity.
Now comes the part about what to send, when to send, and what templates to use. That’s where we come in. We have put together a quick guide to help you navigate all the questions that must be on your mind before you endeavor to start pre-show email marketing for JCK Las Vegas 2024. Keep reading to discover 4 super effective free email marketing templates to make sure you attract a lot of footfall at your JCK booth.
Extra, extra; if you are too busy with a zillion other things for the JCK show, let us take over for you. Here’s what you do: reply to this email or fill in this super quick form, and we will customize this template FOR YOU and send it back. It really can’t get better than this. Head to the form now and create your customized, ready-to-send free email template.
Who doesn’t love a good deal, right? Use it to give your loyal customers an extra incentive to find your JCK show booth. The first email marketing template on our list is one where you offer your frequent visitors an exclusive deal or great discounts on your product offerings. Let them know that when they swing by your booth, all they have to do is, mention this email to redeem the special offer.
Like the template? Make it your own by adding your own logo, brand colors, content, and all the details you’d like. Fill in this form and we will create a customized, ready-to-send email marketing template for you.
Buyers at the JCK are on the hunt for new ideas and trends in jewelry. That is why carefully curated collections are bound to attract attention. With our second email marketing template, capitalize on this by sending your prospects an invite showcasing your signature collections to generate curiosity and excitement. You can entice new prospects and frequent buyers alike with this email template. It is also a great way to demonstrate your brand’s innovative lineup and how your offerings truly stand out.
Like the template? Make it your own by adding your own logo, brand colors, content, and all the details you’d like. Fill in this form and we will create a customized, ready-to-send email marketing template for you.
One of the major reasons for attending mammoth trade shows like JCK is exploring new trends in the industry. Your early adopter visitors will not be able to resist a new launch. Sending an email highlighting your latest product offerings is a great way to make sure your frequent buyers and prospects end up at your booth. Do this using our third email marketing template. Your loyal customers would love to get an idea about what is cooking at your company, while new prospects would be enticed by an innovative idea. You can also attract potential buyers who visited your booth last year with your amazing, innovative offerings.
Like the template? Make it your own by adding your own logo, brand colors, content, and all the details you’d like. Fill in this form and we will create a customized, ready-to-send email marketing template for you.
Events at JCK are highly anticipated. Be the exhibitor known for throwing an awesome party and pre-invite your prospects, one-time visitors, and loyal customers to participate, socialize, network, and much more! Invite new prospects and loyal customers using our fourth email marketing template to send out all your invites.
Like the template? Make it your own by adding your own logo, brand colors, content, and all the details you’d like. Fill in this form and we will create a customized, ready-to-send email marketing template for you.
Inspired by our amazing designs? Take inspiration from our ideas and create an email template of your own. Or, let us do it for you. Pick the free email marketing template of your choice, fill out this form, and we will help you tailor it to your brand.
Get your custom email template and start sending! Here’s to forging connections, seizing opportunities, and leaving a lasting impression- one email at a time.
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